How to Write Your About Me on LinkedIn
Linkedin users average only 17 min/per day on the site.
Writing an About Me concisely and compellingly that leaves an impact and creates a demand for your work has never been more important.
What normally happens is that writing an ‘About Me’ turns into writing a factual but boring laundry list of titles and responsibilities.
With platforms such as LinkedIn that provide great business and work opportunities, not knowing how to write an ‘About me’ or how to write a LinkedIn summary only leads to missed opportunities.
Writing your About Me should:
Inform employers, partners, clients & investors which opportunities interest you so they reach out to you
Build a narrative of you as highly competent in your field so people trust your solutions
Paint a vivid picture & set expectations of the results of your work so your offer is clear and you don't have to overwork
Deliver leads, speaking engagements, partnerships & fundraising opportunities to your doorstep
Does your About Me do this now?
Photo source: https://alessandroinnocenti.wordpress.com/2014/07/24/how-to-make-a-great-first-impression/
3 Tips on How to Write Your About Me on LinkedIn
1. Write your LinkedIn summary with a beginning, middle, and end.
Where did you start your career?
What relevant work experiences taught you what you needed to know to become who you are today?
Who will you become tomorrow?
What future is this all leading to for the people reading?
What promise do you offer, what vision are you painting for people?
2. Write your About Me with labels of what you want to be called.
Pick an identity you have or want to have and call yourself that now.
Are you: a designer, an investor, a thought leader, an expert, or a pioneer?
Don't lie, but if you know you get results, give yourself room to toot your own horn.
3. Clearly express what you want to be known for.
This is true when you write an About Me on any platform, especially when you write a LinkedIn summary,
What do you want your name to be synonymous with?
Name a root idea, concept, or value you want to be associated with.
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