Brand Storytelling Process

Whether owning your story in front of your team, clients or investors, there are a few key steps.

Let me share:

Excavate:
Clarity

Grow clear & confident in what you bring to the table, & why your audience should should care. Create alignment through powerful questions, strategic prodding & Neuro-linguistic Programming (NLP) tools, assessments & exercises*.

Educate:
Storytelling

Smooth team dynamics, drive investment & operate from a place of strength with a consistent, compelling story that that frees up time & mental energy, gels & persuades your audience, with expert side-by-side guidance, exercises & practice.

Express:
Change

Create integrity & alignment through goal setting, accountability, brainstorming, action plans, experimentation & a touch of good old-fashioned push. Don’t just tell a great story. Live it.

* NLP is a communications model that leverages your mind AND senses – seeing, hearing, feeling – to retrain your brain to precisely articulate and experience your vision. When you clearly see, hear and feel the results you’re after, you’re more connected to them. When they feel real, you’re more committed in your thoughts, words and deeds. And what happens when you’re committed in thoughts, words and deeds?

CONFIDENCE. EFFICIENCY. INVESTMENT.

• have to do it all, but feel time constrained?

  You’re wearing all the hats - CEO, HR, Business Development, Firefighter - and it’s wearing you down.

  My method breaks brand story into easy digestible pieces that create crisp language you can hang one of your many hats on. Free up time so you can do what you do best.

• have great breakthroughs… then nothing happens?

  I bring strategic prodding & support on the doing of writing. BONUS: I’m also a kick ass bottom liner & thought organizer. After a powerful brainstorm & ideation session, get invaluable documentation to build momentum so all that progress doesn’t evaporate.

• need a great origin story?

  You know cracking a great story leads to investment, clients & revenue.

  My expert advice & coaching strikes the balance between support in crafting that story & instilling skills that make you a better storyteller.

• feel uncomfortable telling your own story?

  You sense that knowing your overarching narrative would help fulfill your purpose & bring others along but don’t know how to talk about yourself.

  Here’s where my storytelling expertise & coaching support & challenge you in finding a story that feels right for you & gets you where you want to go.

• need to get on the same page as your team or co-founder?

  You’re think you’re working toward the same goals… but are you?

  I’ll push you to get clear about where you are, where you want to go and how you complement each other. I facilitate the space for to answer the question you need to answer.

  I got you.

The right words at the right time.

I’ve tailored my writing & storytelling expertise to work with eco-conscious fashion brands, mission-driven venture funds, visionary managers, culture-shifting app creators & Stephen Colbert on:

Website Audit & Design

Deck Copywriting & Strategy

About Me Rewrite

Thought Leadership Editing

Resume Reboot

HOW IT WORKS:

1. You bring me a working first draft

2. We figure out objectives

3. I work my magic

4. You get great copy

5. The crowd goes wild

Get your feet wet with 10 hour-long weekly sessions that:

Get to the bottom what your brand stands for.
Crystalize your audience & how to persuade them.
Understand & articulate what you bring to the table.

High-level story telling tips & tricks through coaching & written prompts. No copywriting support.

6 months of weekly hour-long side-by-side support so you:

Feel bulletproof in what your brand stands for & your role in it.
Devise & carry out a winning communications strategy.
Crystalize & reinforce a story others spread for you.

Here I act as leadership coach & if need be, content strategist, & copy editor, giving notes, suggestions, storytelling tips & polishing existing copy.

Yes, I will help you organize your Forbes article. No, I won’t write your tweets.

1 year of bespoke side-by-side support

Sustained, consistent content, copywriting & leadership coaching support through that precarious phase when staying on story is the difference between staying in business & losing your mind.

The whole shebang: content strategy, leadership coaching, copy support.

3 month test period leading to equity agreement.

Perfect for early-stage companies.